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Northwood University

Northwood University

Midland, MI · City · 1,974 students
WebsiteCommon AppScorecard
Application deadlines: Check the admissions site
$27,232
Average net priceYour net price
2023-24
<30
30–48
48–75
75–110
110+
By household income — tap a bar
62%
Graduation rate
Entered fall 2017 & 2018
43% typical
$63,075
Earnings 10 years on
Measured 2020 & 2021
$45,987 typical
65%
Acceptance rate
Applied for fall 2024
68% typical · not scored
Accredited by Higher Learning Commission
About

Northwood University in Midland, Michigan, is highly regarded for its immersive, business-focused education centered around the "Northwood Idea"—a philosophy championing free enterprise, entrepreneurship, and individual liberty. Through specialized undergraduate majors like its world-renowned automotive marketing and management program and the prestigious DeVos Graduate School of Management, students gain a competitive edge by starting core business classes on their very first day. The campus culture is vibrant, collaborative, and professionally driven, offering an active student experience through NCAA Division II athletics, Greek life, and various business-oriented organizations. A defining hallmark of Northwood is its annual International Auto Show, the largest outdoor, entirely student-run auto show in North America, which provides undergraduates with unparalleled, real-world leadership experience.

Wikipedia:Northwood University (NU) is a private university in Midland, Michigan, United States, and online. Founded in 1959, the university specializes in business and management education, offering undergraduate and graduate programs across disciplines such as business administration, finance, accounting, marketing, entrepreneurship, hospitality and automotive-related business fields. As a business school, it offers bachelor's (BBA), master's and PhD degrees. More than 57,000 students have graduated from the institution.

Location
Midland, MI, 48640-2398 · City campus
✈
Nearest airport from college
DTW · Detroit
108 mi away
Open in Google Maps
Cost & aid
Cost of attendance
These figures are federal data and may be out of date.
YoursEveryone
Tuition & fees$34,400
Housing & food (on campus)$13,100
Books & supplies$810
Cost of attendance$48,780
Average net price$27,232
Same price for all students
Tuition & fees$34,400
Housing & food (on campus)$13,100
Books & supplies$810
Cost of attendance$48,780
Average net price$27,232
Net price by family income · 2023-24
$0–30k
$25,700
$30–48k
$25,913
$48–75k
$25,906
$75–110k
$26,016
$110k+
$28,224
Outcomes
Completion
Within 6 yrs
62%
Entered 2017–18
Within 4 yrs
50%
Back for yr 2
79%
Transferred
14%
8 yrs after starting · first-time, full-time students
64% graduated · 26% transferred · 10% left or unknown · none still enrolled
Earnings · measured 2020 & 2021
6 yrs after entry$54,058
10 yrs after entry$63,075
Debt
Median at graduation$20,842
Monthly payment$221
Middle 50% owe$9.3k–$28.5k
90th percentile$40,137
Green marks a figure above the typical Special focus — business & management: 43% graduate within 6 yrs, $45,987 earned 10 yrs after entry.
Admissions
Getting in · applied for fall 2024
Admit rate
65%
Test policy
Not required
Per College Scorecard

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Essay prompts

If Northwood University asks for supplemental essays, the prompts are in the Common App.

The personal essay is separate: see the Common App essay prompts.

Student Body
Gender
Men 63%Women 37%
Who enrolls
Faculty ratio
14 : 1
Pell grant
26%
First-gen
40%
Family income
$42,219
Independent
49%
Veterans
1%
Age at entry
26.0
Part-time
32%
Race & ethnicity
White
72%
Hispanic
8%
Black
9%
Asian
1%
Two or more
3%
Non-resident
2%
Unknown
5%
Varsity sports
NCAA Division II with football · EADA 2024-25
  • Baseball
    Men's
  • Basketball
    Men's · Women's
  • Football
    Men's
  • Golf
    Men's · Women's
  • Lacrosse
    Men's · Women's
  • Soccer
    Men's · Women's
  • Softball
    Women's
  • Tennis
    Men's · Women's
  • Track and Field and Cross Country (combined)
    Men's · Women's
  • Volleyball
    Women's
Programs & Earnings
Bachelor's degrees by annual completions · 4yr national median earnings
Median earnings, all programs · measured 2020 & 2021
After 6 yrs
$54,058
After 10 yrs
$63,075
Business Administration, Management and Operations302
Accounting and Related Services65
Finance and Financial Management Services57
Marketing57
Specialized Sales, Merchandising and Marketing Operations35
Sports, Kinesiology, and Physical Education/Fitness25
Information Science/Studies20
Management Sciences and Quantitative Methods18
Entrepreneurial and Small Business Operations17
International Business10
Radio, Television, and Digital Communication9
Computer/Information Technology Administration and Management9
Health and Medical Administrative Services9
Hospitality Administration/Management7
Insurance6
Public Relations, Advertising, and Applied Communication1
Type your major above to highlight and detail relevant programs.
Institutional
Resources
Endowment
$123M
Full-time faculty
22%
Faculty salary
$8,840/mo
Teaching spend
$7,560
per student
Federal loans
45%
Classification
Carnegie type
Special focus — business & management
Undergraduate profile
Four-year, inclusive admissions

Wondering if Northwood University is the right fit for you?

SchoolScout builds a personalized college list — reach, match, and safety schools — tailored to your profile, grades, and goals. Get financial aid estimates, scholarship guidance, and deep dives on every school.

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Financial aid & net cost estimates
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